My marketing career began more than 15 years ago in retail, where I acquired a variety of knowledge about merchandising and products. I advanced to managing a couple of departments after learning about eye level and positioning.
As I worked for five sales and marketing firms and rose to the position of supervisor overseeing a team of merchandisers responsible for product marketing and visualization for our clients. I had the opportunity to learn marketing from a completely new perspective in great detail about the products and gain expertise in advertisements and promotions; for businesses intended to promote their brands to consumers.
Prior to all of this, I worked on projects involving short video production and editing, my own promotion and advertisement design, and Photoshop photo editing.
I immediately understood that in addition to working in advertising and promotion, I wanted to work in the creative industry.
My educational background includes a Bachelor of Science in Information Technology, a Multimedia and Visual Communications Certificate, a Masters of Business Administration with a Marketing Concentration, and a Certification in Business Intelligence & Analytics Management. Because there is a need for Internet Marketing to connect products and brands with the use of technology straight to the consumer, my professional ambitions are to integrate my prior marketing talents with information technology.
Shawnene Vance
Internet marketing is crucial for a business to succeed in The Information Age in attracting more customers. That’s why, focusing on technology via SEO, web analytics, and social media to engage and connect with your customers is so imperative!
After college, my passion has always been to work for a marketing and advertising agency, helping businesses and organizations brand their campaigns and promotions.
I had the opportunity to work with sales and marketing companies because I wanted to spend my time to learning the basics of marketing. As a result, I currently use digital marketing and more formal business strategies to represent my marketing career. As part of our business development for internet marketing and e-commerce acquisition with partners and products, we have collaborated with a few other organizations.
"I enjoy making things. Here is a link to my blog portfolio where I showcase my creations and successes! Everyone must begin somewhere and keep developing! Rome wasn't created in a day because it takes time to practice patience and develop your profession."
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